About the Department
The Department of Marketing Technologies is considered one of the modern departments that keeps pace with the rapid transformations in the business environment and digital markets. It is concerned with preparing specialized personnel who combine scientific marketing knowledge with contemporary technological applications. The department focuses on studying consumer behavior, traditional and digital marketing strategies, brand management, e-marketing, marketing data analysis, and modern communication technologies. This contributes to preparing graduates who are capable of competing, innovating, and meeting the requirements of the local and regional labor market.
Department objectives
A graduate of the Department of Marketing and Electronic Sales Technologies possesses practical skills in digital marketing, social media management, data analysis, e-commerce, and the design and implementation of online advertising campaigns. They also have the ability to communicate effectively, understand customer needs, and use modern digital tools to increase sales and enhance brand presence.
Department Mission
Providing modern applied education that combines the scientific foundations of marketing with the technical skills required to use electronic sales tools, ensuring the graduation of specialists capable of planning, implementation, and innovation within a dynamic and evolving digital environment.
Department Vision
To establish the department as a pioneer in preparing highly skilled cadres who possess digital knowledge and the ability to keep pace with the rapid developments in the field of electronic marketing, and who are capable of competing in the local and regional labor market.
Graduate Description
A graduate of the Department of Marketing Technologies is a scientifically and professionally qualified cadre who has the ability to: Plan and implement both traditional and digital marketing campaigns. Analyze markets and study consumer behavior using modern technological tools. Manage marketing content, digital platforms, and social media channels. Use marketing analysis software and tools to support managerial decision-making. Work within multidisciplinary teams and communicate effectively with various stakeholders. Contribute to the development of organizations and achieve competitive advantage in markets. The graduate is also capable of working in the fields of marketing, digital marketing, sales, public relations, brand management, and supporting entrepreneurial projects.
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