The Department of Business Administration Technologies at Alnoor University organizes a seminar aimed at enhancing marketing creativity

The Department of Business Administration Technologies at University of Al-Noor organized a discussion session on the morning of Wednesday, 25/2/2026, titled (Marketing Agility in Enhancing Marketing Creativity), attended by Professor Dr. Mowafaq Alsaydiyah, Dean of the College of Administrative Technologies.
The session was chaired by Assistant Professor Dr. Sultan Abdulrahman Fathi, while the scientific topics were presented by Professor Dr. Muhammad Abdulrahman and Assistant Lecturer Saja Nashwan. The speakers discussed the concept of marketing agility and its importance in enabling organizations to respond quickly to market changes, as well as its role in developing flexible marketing strategies capable of achieving a sustainable competitive advantage.
The discussion session included presentations of practical models and operational mechanisms for employing modern analytical tools and digital technologies to support marketing decisions, in addition to discussing ways to enhance creative thinking among the department’s students and link it to real-world practice.
The event witnessed notable engagement from the attendees, reflecting the college’s commitment to supporting scientific activities that keep pace with the rapidly evolving business environment.