A Faculty Member from Alnoor University Publishes a Scientific Research Paper in a Peer-Reviewed Indonesian Journal

Dr. Gurges Ameir Abbas, a faculty member at the College of Administrative Technologies at Alnoor University, published a scientific research paper in the peer-reviewed Indonesian journal Jurnal Ekonomi, Bisnis dan Pendidikan, Volume 6, Issue 8 (2026), entitled:
The Role of Artificial Intelligence in Enhancing Customer Value: The Mediating Role of Customer Insight – An Applied Study on the E-Commerce Sector in Iraq
The study examined the role of artificial intelligence technologies in enhancing customer value by investigating the mediating role of Customer Insight and applying this approach to the e-commerce sector in Iraq. This contributes to providing scientific insights into the use of modern technologies to improve marketing performance and enhance the value delivered to customers.
This scientific achievement comes as part of the ongoing research activities of Alnoor University’s faculty members and their commitment to publishing in peer-reviewed scientific journals, thereby enhancing the University’s presence in international scientific forums and contributing to the advancement of scientific knowledge through rigorous research and studies.