Dr. Gurges Ameir Abbas, a faculty member at the Administrative Technical College of Alnoor University, has published a scientific research paper in a Ugandan scientific journal, entitled:
(The Role of Hyper-Personalized Marketing in Building Customer Loyalty through Digital Platforms: The Mediating Role of Digital Customer Experience).
The publication of this research is part of the ongoing research activities of Alnoor University’s academic staff and reflects the University’s commitment to supporting scientific research and enhancing the academic and research presence of its faculty members in international scientific journals.
